My work
A selection of projects that demonstrate how I translate user needs and business goals into intuitive, accessible experiences.
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RentMate is a peer-to-peer rental platform that allows people—including temporary residents and short-term visitors— to borrow everyday items from others in their local area, from tools to camping gear and beach essentials. The platform focuses on short-term, flexible rentals, enabling users to access items without the cost and commitment of ownership. The goal is to…
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I identified fragmented assets, inconsistent UI patterns, and duplicated efforts across teams, which were slowing down delivery and creating misalignment between product, development, and marketing. In response, I initiated and led the creation of a unified design system in Figma, based on the atomic design model. I established a single source of truth for reusable…
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After more than seven years, our company embarked on a major webstore upgrade, migrating from the legacy LUMA theme to the modern Hyva theme on Magento. I led the end-to-end UX/UI transformation, collaborating with Balance (our agency partner), internal stakeholders, and technical teams to deliver a modern, accessible, and high-performing digital storefront. Problem Process Solution…
Rodrigo Ayerbe 